Evaluate your agency's business development and marketing capabilities.
Score yourself against 45 statements to receive a personalised report.
- Uncover if (and why) your new business function is underperforming
- Shine a light on gaps in your approach
- Or simply validate you are on the right track
The scorecard is divided into three sections: positioning, opportunity creation and sales process.
For each statement, simply answer the following question:
To what extent do you agree, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree’?
It takes just ten minutes. At the end, you'll receive a score for each section and a total score to indicate the 'maturity' of your business development function (along with an explanation of each score).
You’ll be assessing your agency against the following:
Positioning
Clarity in what you do, why and, most importantly, for who (and how you convey this internally and externally).
Opportunity creation
How you generate leads by raising the agency’s profile, growing your network and nurturing relationships.
Sales process
Your approach to managing opportunities, from lead qualification through to on-boarding new clients.
"The scorecard is massively useful in taking a step back, looking at all aspects of our approach and answering honestly about what we’re doing and how well. We'll be using it on a regular basis to continuously evaluate how our business development efforts are evolving."
Max Gethin
Matter
